Sound Familiar?
You're the bottleneck. You need a personal AI department — agents that prospect, draft, schedule, summarize, and research — and someone to actually build them.
You run a 5–50 person business — agency, professional services, e-commerce, coaching. Your SOPs are solid, but they're still manual. You know AI could help. You don't have time to figure out how.
Your team has ChatGPT, Copilot, maybe Claude. But nobody's shipping faster. You need someone to coach the team and wire AI into the tools you already pay for.
AI Operators automating processes inside your business — 16 hours a month. Based in Hawaiʻi, serving clients everywhere with Aloha.
Book a Discovery CallCurrently accepting founding clients — limited slots available
Every month, you get a mix of these — calibrated to where your business needs the leverage most.
We take your manual workflows—lead qualification, weekly reporting, content repurposing, onboarding—and automate them completely. Your team stops doing repetitive work and focuses on strategy. Processes that used to take hours now run while you sleep.
We connect AI to the tools your team already uses daily—HubSpot, Notion, Slack, Gmail, Drive, Airtable. When a new lead comes in, AI automatically researches them. When you need a summary, it's already written. No new software to learn. No new logins. Just your tools, now smarter.
Think of them as digital team members trained on your workflows. An agent that finds and researches prospects for you. An agent that drafts your weekly status report from your calendar and emails. An agent that preps you for meetings with background research. All built to work the way YOUR business works—not some generic template.
Your team gets clear, actionable answers to their AI questions. Coaching on Copilot, Claude, ChatGPT, and Cursor — not vague "it depends."
A 30-minute monthly call where we tell you exactly what to prioritize next. Quarterly: a written AI roadmap document for your business.
No strategy decks. No six-month roadmaps. We build, and the strategy emerges from the work.
A 20-minute conversation where we identify the one workflow that will have the biggest impact when automated.
In month one, we automate that workflow. You see the result immediately — real, working systems, not slide decks.
Each month, we tackle the next highest-leverage automation. Your operation gets smarter over time.
Limited slots at a rate that won't last. Lock in now and you're protected for years.
16 hours per month — $1,200/mo
Standard rate after founding slots are filled: $125/hr retainer ($2,000/mo), $200/hr project hours.
SecondSender
Great Emails, Second Chances.
Kailua-Kona, HI · Austin, TX
Tallus Capital
Foundation · Stability · Vision.
Oregon City, OR · Bend, OR
Roddy's Foreclosure
Never Pay Retail For Real Estate!
McKinney, TX
Not ready to commit? Let us prove it first.
5 hours × $75/hr — you walk away with a working tool.
Standard rate would be $625 at $125/hr.
Always available — no retainer required. If founding slots are still open, you'll lock in that rate automatically when you continue.
Retainer, project, or just a test drive — you choose how we work together.
Your 16 hours per month are for ongoing operations support: building and tuning AI automations, optimizing your existing workflows and tools, training your team, and keeping your business ahead of the curve. We also support your other software systems and can coordinate with vendors on your behalf. Think of it as having a dedicated operator who knows your whole operation and is constantly looking for ways to make it faster, leaner, and smarter.
This is not project time. Retainer hours cover strategy, systems optimization, vendor coordination, and continuous improvement.
Need something built? We handle custom applications, website rebuilds, integrations, and complex automations. All project work is:
Founding clients lock in the $125/hr project rate for 2 years alongside their retainer rate.
No retainer required. Contract us directly for any project — we'll scope it, price it, and build it. When you're ready for a retainer, just say the word.
The retainer just means we're always working on your business, not only when you call.
AI Operator · Business & Digital Transformation
Robert brings 20+ years of technology leadership across aviation, finance, government, and startups. As an IT Manager at Hawaiian Airlines, he led high-performance engineering teams, drove digital transformation initiatives, and managed enterprise-scale programs from strategy through delivery.
Now building AI-powered operations for businesses ready to move faster. His expertise in business process improvement, change management, and stakeholder engagement ensures every automation delivers real organizational impact — not just technical novelty.
He's deeply committed to responsible AI practices—building systems that empower teams, not replace them.
Operating From Honolulu, Hawaiʻi
AI Operator · Systems Architecture
Tahn brings 20+ years in software architecture and development, having led software development teams at Hawaiian Airlines, architected API migrations at enterprise scale with MuleSoft, and built production systems in .NET, Python, and cloud-native stacks.
Now building the AI systems that run businesses. Not pitch decks — working automations, shipped fast.
Every system is built for production rigor and human oversight, especially when AI is in the loop.
Operating From Kailua-Kona, Hawaiʻi
Backend Engineering
Lance brings 30+ years of enterprise software engineering experience — designing Java microservices, CI/CD pipelines, and Salesforce integrations at scale. He now applies that systems depth to AI-powered business automation.
Operating From
Klamath Falls, Oregon
Frontend & Web Systems
Scott brings 15+ years building web applications and event/payment systems, combining frontend and backend expertise to deliver AI-enabled user experiences and deployable workflows.
Operating From
Beaverton, Oregon
Cloud & DevOps
12+ years in cloud infrastructure and automation. Builds the platforms that keep AI systems reliable, scalable, and observable in production.
Operating From
Hawaiʻi
Business & Systems
15+ years mapping business processes and translating complexity into working systems. Bridges stakeholder needs and AI-driven workflow automation.
Operating From
Hawaiʻi
HaleAla designs, builds, and optimizes AI systems for your business operations. However, as AI systems operate with our guidance but under your control, HaleAla is not responsible for:
You maintain full responsibility for overseeing AI system outputs before they impact your business or customers. We recommend human review for critical decisions ("AI in the loop," not "AI in control").
For retainer clients: Monthly AI Office Hours include coaching on responsible AI oversight and monitoring practices.
Book a 20-minute discovery call. We'll find your highest-leverage automation and see if we're a fit.
Book Your Discovery Call